SOA seminar in Palo Alto, Sat Oct 20

   Forwarding an announcement of a forthcoming full-day seminar in
Palo Alto on Saturday, October 20 that may be of interest.

   As the announcement notes: "Register early! Capacity is limited to 200."

Aron Roberts
Information Services and Technology

P.S. A number of campus folks have attended previous one-day
professional development seminars sponsored by this organization (the
SF Bay chapter of the Association for Computing Machinery) and have
found them to be valuable and of high quality.

--
SOA, Service-Orientation & Service-Oriented Computing
A SF Bay ACM Professional Development Seminar presented by Robert D. Schneider
Date: Saturday, 20 October 2007, 8:30 AM to 4:30 PM
Cost: ACM Members $140, Non-Members $150, Full-time students $110
[Note: all attendees also receive a well-reviewed SOA book that sells 
on Amazon.com for approximately $50 - Aron]
Registration:
<http://sfbayacm.org/events/Final1007-PDS.pdf> Form (PDF), 
<http://sfbayacm.org/paypal/register.php> PayPal
Location: SAP LABS, Building D, 3410 Hillview Avenue, Palo Alto, CA
Google Maps
<http://maps.google.com/maps?q=3410+Hillview+Ave,+Palo+Alto,+CA+94304&om=1>
Yahoo! Maps
<http://maps.yahoo.com/beta/#maxp=search&q1=3410+Hillview+Ave+Palo+Alto+CA+94304>
Mapquest
<http://www.mapquest.com/maps/map.adp?country=US&address=3410+Hillview+Ave+&city=Palo+Alto&state=CA&zipcode=94304>
Topic
Service-Oriented Architecture (SOA) is at the center of a new 
generation computing platform positioned to revolutionize the way we 
build, govern and evolve automation solutions. SOA introduces new 
concepts, technology, and a new approach to building solution logic 
as highly composable and reusable IT assets in the form of services. 
The benefit potential of SOA is deemed so high that its successful 
adoption is expected to create a new breed of "agile organization."
Join Robert Schneider from SOA Systems Inc. for this timely one-day 
exploration of SOA, service-orientation, and the service-oriented 
computing platform. Robert will begin by explaining the benefits and 
challenges of adopting SOA and share insights, recommendations and 
best practices for planning and carrying out SOA projects. He will 
then cover key aspects of SOA, including distinguishing 
characteristics of the service-oriented architectural model, 
service-oriented design and analysis approaches, the service modeling 
process, and the application of service-orientation design principles.
Key service considerations and common challenges will also be 
discussed in relation to custom-developed services and services that 
need to encapsulate legacy systems. Robert will further explain how 
service-orientation compares to object-oriented design and other 
established distributed computing design approaches. A primary goal 
of this session to help attendees learn what constitutes a truly 
"service-oriented" solution. This will shed light on a marketplace 
where many products and services are being freely branded "SOA".
All attendees will receive a copy the recently published 
<http://www.amazon.com/Principles-Service-Prentice-Service-Oriented-Computing/dp/0132344823> 
"SOA: Principles of Service Design", a full-color book written by SOA 
Systems founder Thomas Erl that has been endorsed by members of IBM, 
Microsoft, Oracle, BEA, Sun, Intel, SAP and HP. There will also be a 
drawing for a limited quantity of color SOA Principles posters.
Schedule
8:00 - 8:30 AM
Registration
8:30 - 8:45
Introduction
8:45 - 10:15
Session 1
10:15 - 10:30
Break
10:30 - noon
Session 2
noon - 1:00 PM
Lunch
1:00 - 2:30
Session 3
2:30 - 2:45
Break
2:45 - 4:15
Session 4
4:15 - 4:30
Questions, Summary
Registration
Register early! Capacity is limited to 200. Refunds can be given if 
cancellation is received by 10 October 2007.
Registration fee includes book, notes, lunch and refreshments. 
Non-member price also includes a one year local chapter membership. 
This includes a one year subscription to the Bit Dropper, discounts 
on future PDS seminars and discounts at participating local stores.
About the Presenter
Robert D. Schneider is a senior consultant, instructor, and published 
IT author with more than 15 years of experience leading successful 
client services organizations and providing technical expertise on 
complex IT applications.
Robert was the Director of Client Services at Above All and also the 
co-founder and Vice President of Professional Services for Optimize 
Solutions, Inc. Prior to Optimize, Robert led the Client Services 
organization as Director of Sales Engineering at Visigenic Software, 
as well as serving as a senior consultant at Informix Software. As 
principal of Spectrum Associates, Robert created and directed a 
successful banking software-consulting firm in New York.
He has written four books and numerous articles on Service Oriented 
Architecture, high-performance database applications, as well as 
technical sales and implementations.
He may be reached at rschneider_at_soasystems.com
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